Ralph Pedersen 

Design & Art Direction

UnoPay



Branding

Art Direction
Typography & Layout

UnoPay – Branding a European Instant-Payments Platform

This project developed the brand identity for UnoPay, a European wide payment platform designed to move at the speed of life. Guided by the manifesto “Life moves fast — wouldn’t it be great if money moved faster?”, the identity expresses simplicity, immediacy, and freedom.

Through a clean, modern visual system, bold typography, and a dynamic tone of voice, UnoPay positions itself as the go-to service for seamless everyday payments. The result is a cohesive brand that empowers users to “Go UnoPay” wherever life takes them.


©RalphPedersen2025