Times Change.
The Times Remain
In 2025 T&P won Gold at the Ocean Outdoor UK competition with Hemi Patel's ambitious idea for the The Times. Which uses AI to transform digital 6 sheets into portals to the past to reinforce our brand positioning 'Times Change, The Times Remains'. This innovative piece of DOOH recreates the streets of Manchester during the Suffragette movement, and showing the devastating effects of the Birmingham Blitz.
On the reverse of the D6’s, I recreated authentic early 1900's newspaper article's for the campaign.
Client: The Times
Senior Designer: Ralph Pedersen
Creative: Hemi Patel
AI: Stuart Foy
ECDs: Chris Clarke & Matthew Moreland