Ralph Pedersen 

Design & Art Direction

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The Times CEO Summit



Branding
Event Design

Typography & Layout

I led the visual identity and event design for The Times CEO Summit 2019, a high-profile gathering of UK business leaders addressing Brexit, digital transformation, and regional economic growth. The design system referenced themes of uncertainty, progress, and innovation, and was rolled out across The Times and The Sunday Times in print and online. The live event at the News UK offices featured animated lightboxes, window, wall and table vinyls, and a bespoke stage design.


Client: The Times
Design: Ralph Pedersen
Animation: Peter Lourenco
HoD: Matt Hunt

©RalphPedersen2025