Take A Vow
Spurs Home Kit Launch
2025/26
‘Take a Vow’ is a heartfelt pledge that has been designed to reflect the ‘unbreakable bond between fan and club’. From the highs of European glory to the perils of the Premier League, the kit launch has been designed to reflect the unrelenting rollercoaster of emotions that have always been part and parcel of being a Spurs supporter.
From winning the pitch, crafting the visuals, art directing players and painting bespoke type; this really was the start of my dream project.
Client: Tottenham Hotspur Football Club
Design: Ralph Pedersen, Greg Fadden
Retouchers/CG Artists: Tim Taylor, Richard PalmerCD: James Fernandes
ACD: Ben Fallows
Creatives: Sam Collins, Ivan Stanojevic