Ralph Pedersen 

Design & Art Direction

Ride the Airwaves



Art Direction
Visual Development
Typography & Layout

A new global brand platform that brings to life the intense menthol kick that comes with chewing Airwaves gum. The work ran in over 60 countries and was a mammoth campaign with hundreds of assets. Each one based on a real customer review. A truly fan inspired campaign that will continue to inspire even more fans.


Client: Airwaves - Mars
Design: Ralph Pedersen
Design Lead: Greg Fadden
CD: Jim Stump
Creatives: Emma Thomas, Ryan Delaney

Recognition:
Campaign Ad Of The Day
Creative Salon Work of the Week
Unknown ‘Unselects’ Creative Highlights
Creative Brief Bite: Hot Pick

©RalphPedersen2025