Ralph Pedersen 

Design & Art Direction

Purdye



Branding & Art Direction
Visual Development
Retouching
Typography & Layout

A new product innovation from Purdey’s. PurDyes; a limited edition sustainable fabric dye made from waste fruit. We set a team of influencers the challenge to use PurDyes to upcycle second hand clothing into new outfits and extend the lives of those items. Hundreds of sets of the dyes were given away through influencer and brand social channels, encouraging people to upcycle for themselves.

Using food waste to fight fast fashion.


Client: Purdey’s - Britvic
Design: Ralph Pedersen
HoD: Dan Howarth
Creatives: Emma Thomas, Ryan Delaney

Awards: Creative Circle 1x Bronze, 1x Shortlist

©RalphPedersen2025