Pets at Home
A full-scale rebrand of the UK’s largest pet retailer, Pets at Home, creating a unified and modern identity across every customer touchpoint. This comprehensive work included developing a complete design system encompassing logos, typography, colour palette, illustration, packaging, online, signage and store front applications.
The result established a clear and consistent visual language that reflects Pets at Home’s position as a trusted, friendly, and accessible destination for pet owners nationwide.
Client: Pets at Home
Designer: Ralph Pedersen
HoD: Simon Hadassi
Head of Art: Dan Beckett