M&M’s Halloween Hack
Halloween in the UK has become a crowded space, with brands screaming for attention. To rise above the noise, we positioned M&M'S at the centre of the Halloween experience. Tapping into the much loved tradition of trick-or-treating & the rise of smart doorbells, we uncovered an untapped outdoor media opportunity on doorsteps up & down the country.
We hacked Ring's smart Doorbells nationwide with the iconic voice of ‘RED’ M&M, & flipped the script on trick-or-treaters with a range of mischievous audio challenges.
This innovative outdoor approach created a new Media touchpoint allowing us to connect with the audience in a fun & memorable way.
So whilst other brands were fighting for your attention, we found the answer right on your doorstep.
Client: M&Ms - Mars, Ring
Design: Ralph Pedersen
CD: James Fernandes
Creatives: Andreas Lefteris & Élson Rodrigues
Awards: Cannes Lion Shortlisted - Use of Audio Platforms