Ralph Pedersen 

Design & Art Direction

Minis


Visual Development
Typography & Layout
Animation

Across Europe, we made a strong impact with the launch of M&M'S Minis by cleverly shrinking media space to emphasize the unique, bite-sized nature of the product.


Client: M&Ms - Mars
Design & Motion: Ralph Pedersen
CD: James Fernandes
Creatives: Andrea Rambert, Fred Barber
Retoucher: Richard Palmer

Across Europe, we made a strong impact with the launch of M&M'S Minis by cleverly shrinking media space to emphasize the unique, bite-sized nature of the product.
©RalphPedersen2025