Ralph Pedersen 

Design & Art Direction

Mars Earth



Art Direction
Visual Development
Typography & Layout

Mars were proud to announce that all Mars bars sold in the UK, Ireland and Canada will be certified as carbon neutral by 2023. That’s over 220 million chocolate bars a year that will be carbon neutral. A full Digital and OOH campaign followed with a custom Mars Earth logo being made.


Client: Mars
Design: Ralph Pedersen, Mara Vojnovic
HoD: Simon Hadassi
CD: James Fernandes

©RalphPedersen2025