In Darkness We Dare
Spurs Away Kit Launch
2025/26
Away from home is where players and fans need to be at their most fearless. We wanted to unleash the darkside, leaving behind the white home kit and bring this carefree courageousness, normally found on the streets and under floodlights, to the fashion and culture ingrained into our club.
Client: Tottenham Hotspur Football Club
Senior Designer: Ralph Pedersen
Design Lead: Greg Fadden
Junior Designer: Andra Cobuz
CG Artists/Retouchers: Tim Taylor, Richard Palmer CD: James Fernandes
ACD: Ben Fallows, Matt Deacon
Recognition:
#1 spot on adforum's top 5 marketing campaigns worldwide