GO26
Developed from an initial client brief and expanded into a personal project, this work encompassed the complete branding for GO26—Toyota’s high-level internal conference uniting National Marketing & Sales Companies to align on strategic direction and future initiatives. The identity was designed to express Progressive Optimism, conveying clarity, confidence, and innovation while reinforcing Toyota’s leadership, professionalism, and collaborative partnership with NMSC.
Visual inspiration was drawn from the rear lights of the new Toyota C-HR, used as a metaphor for forward vision and momentum toward the future.
Client: Toyota
Senior Designer: Ralph Pedersen