For every group, there’s The Gym Group
Design & Visual Development
Typography & Layout
Animation
We launched The Gym Group’s new ‘For every group, there’s the Gym Group’ platform. Showcasing all the different groups, tribes and parliament’s that could enjoy the sweet, sweet KSP’s of their gym’s.
We launched across TV, OOH, Social and Radio with a new eye-catching visual language and scroll-stopping design.
Client:The Gym Group
Senior Designer: Ralph Pedersen
Senior Designer: Mitch Baitley
Creatives: Erin Sadler & Angela Onyett
I was tasked with creating an AI-driven gym opening template using real equipment photography from a dedicated shoot. A custom plate background was built from reference imagery from The Gym Group, carefully matched to the same camera and lens specifications used in the equipment shoot to ensure visual consistency. Fireworks were added and animated to enhance impact, and the final template allows the client’s team to easily swap equipment in and out as needed.