Every Stop is a Story
I worked across the pitch win, creative development and visual execution of GTR’s summer campaign ‘Every Stop is a Story’, bringing the idea of unexpected journeys to life through a playful blend of photography, AI and visual storytelling. The full OOH and digital campaign encourages audiences to see rail travel differently, transforming the familiar view from a train window into a world of unexpected possibilities and inspiring people to discover more of what’s on their doorstep.
Client: Govia Thames Railway
Senior Designer: Ralph Pedersen
Creatives: Carl Storey & Ben Sillars
AI: Ralph Pedersen & Stuart Foy
ECDs: Chris Clarke & Matthew Moreland
Retouchers: Tim Taylor & Richard Palmer