The greatest speech never made.
On the 22nd of November 1963, on his way to deliver a speech at the Dallas Trade Mart, JFK, the voice of his generation, was silenced. But what if we could unsilence his voice?
An external agency created the speech in JFK’s own words. To publicise and generate excitement around the feature, The Times ran a number of promotional teasers and ads, directing people to hear the rest of it on The Times website. Tasked with this; 3 ads were made for the campaign, seen throughout print and digital.